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Paying for Reviews?

http://news.ansible.co.uk/images/SFcrowsnest-300quid.gif
Hmm, interesting. Does it mean what I think it means?

£300 to buy a review for your book?

But what is the real difference: £1000 or £300 or a lower amount or a higher amount or simply (only) the book itself free?

In all above cases: the potential risk of perception, if not the reality, of ‘buying’ a review: and of the reviewer giving a good review to encourage future such ‘business’?

My view is that review books could often be purchased by the reviewer with the natural instincts of purchasing a good read: a fair, ’unmotivated’ review then given publicly: and, thus, the best of all worlds with money put into the book system as well as each book naturally praised to encourage reading specifically or generally (unless those ‘instincts’ misfire): the economics of literature.

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